As part of September’s Youth Recovery Month, we are delighted to launch a new awareness campaign to help reduce stigma surrounding youth drug and alcohol addiction.
The “Don’t Judge Me” digital campaign challenges society’s ideas about youth addiction, highlighting the uncomfortable realities behind many young people’s problematic drug and alcohol use, including homelessness, mental illness, family breakdown, abuse and trauma.
We know that stigma, shame and misinformation are major road blocks to young people (and their families) reaching out for help for drug and alcohol addiction. But no one should feel they have to face this alone!
Together, by starting important conversations and breaking down some of the misconceptions about youth addiction, we can help remove these barriers and empower young people to seek help.
Created by Sir David Martin Foundation and leading creative agency The Zoo Republic, the digital campaign is designed to be eye-catching and intimate. By posing the question “Would you judge me for that?” we gently challenge the audience’s perceptions and invite them to consider the bigger picture behind youth addiction.
By encouraging a little more empathy and less judgement, perhaps we can make a positive difference to more young people in crisis?
View the campaign at https://martinfoundation.org.au/dont-judge-me/ and follow the discussion on Sir David Martin Foundation’s social media platforms using #dontjudgeme
You can also join the conversation via registering for our free online panel discussion on Thursday 23 September from 5pm. Register now!
The Suicide Call Back Service on 1300 659 467 offers 24/7 free counselling and support for people at risk of suicide.
For more details about where you or a loved one can find help and support to cope with youth drug and alcohol use, visit our Find help page