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Don’t Judge Me digital campaign launched as part of Youth Recovery Month

By September 1, 2021November 30th, 2021No Comments

As part of September’s Youth Recovery Month, we are delighted to launch a new awareness campaign to help reduce stigma surrounding youth drug and alcohol addiction.

The “Don’t Judge Me” digital campaign challenges society’s ideas about youth addiction, highlighting the uncomfortable realities behind many young people’s problematic drug and alcohol use, including homelessness, mental illness, family breakdown, abuse and trauma.

We know that stigma, shame and misinformation are major road blocks to young people (and their families) reaching out for help for drug and alcohol addiction. But no one should feel they have to face this alone!

Together, by starting important conversations and breaking down some of the misconceptions about youth addiction, we can help remove these barriers and empower young people to seek help.

Created by Sir David Martin Foundation and leading creative agency The Zoo Republic, the digital campaign is designed to be eye-catching and intimate. By posing the question “Would you judge me for that?” we gently challenge the audience’s perceptions and invite them to consider the bigger picture behind youth addiction.

campaign launch

By encouraging a little more empathy and less judgement, perhaps we can make a positive difference to more young people in crisis?

View the campaign at and follow the discussion on Sir David Martin Foundation’s social media platforms using #dontjudgeme

Find us on Facebook, Instagram, LinkedIn and Twitter

You can also join the conversation via registering for our free online panel discussion on Thursday 23 September from 5pm. Register now!

Need help?

If you need urgent help right now, please call 000 or contact Lifeline on 13 11 14 or Kids Helpline on 1800 55 1800 for immediate 24/7 crisis support.

The Suicide Call Back Service on 1300 659 467 offers 24/7 free counselling and support for people at risk of suicide.

For more details about where you or a loved one can find help and support to cope with youth drug and alcohol use, visit our Find help page